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Find the SEO and AI search help that actually works for your site

We review 30 platforms, agencies and answer engine optimisation tools, with honest pros and cons for each, so you can shortlist in minutes.

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Highest rated right now

Three ways to get found, three kinds of company

SEO platforms and tools

Crawlers, rank trackers and research suites. Fourteen reviewed.

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AI search (AEO) platforms

Tools that show how often ChatGPT, Gemini and Perplexity cite you. Four reviewed.

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Agencies and consultancies

Teams you can hire to do the work. Twelve reviewed.

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Ranking in links and being quoted in answers are now two jobs

Google still sends traffic from ten blue links. But a growing share of questions are answered directly by AI, which cites only a handful of sources. Winning both means technically sound pages, clear headings, structured data and content written by people who know the subject.

That is why we review AI search platforms alongside traditional SEO tools and agencies.

  • Core Web Vitals

    Fast loading, responsive and visually stable pages are a confirmed ranking signal.

  • Structured data

    JSON-LD (JavaScript Object Notation for Linked Data) helps search and AI engines understand your pages.

  • E-E-A-T

    Experience, Expertise, Authoritativeness and Trustworthiness: Google's quality framework.

Common questions

What is the difference between SEO and AEO?

SEO (search engine optimisation) earns rankings in lists of links on Google and Bing. AEO (answer engine optimisation) earns mentions and citations inside AI-written answers from tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews. The two overlap heavily: clear structure, real expertise and trustworthy sources help with both.

How do you choose the companies you review?

We cover established platforms, well-regarded agencies and fast-growing AI-visibility tools that UK businesses are likely to meet. Inclusion is not a recommendation; see How we rate for the criteria.

Should I hire an agency or buy a tool?

Tools tell you what is happening; agencies do the work. Small teams often start with one crawler and one research suite, then hire help for link building, content or technical fixes.

Are the pros and cons up to date?

They reflect our editorial view at the date shown on each page. Vendors change features and pricing often, so confirm details on the company website before you buy.

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